Sales And Marketing Performance Center
Your resource for actionable advice, tools, events and whitepapers for tackling your sales or marketing challenges.
Featured Article
Knock 7 Times If You Want Me: Why You Need Patience and Persistence to Turn Prospects into Clients
In my line of work I've had the opportunity to speak with, and learn from, experts and gurus in the field of marketing and sales for professional services. The one thing I've learned more than anything is that marketing and sales takes time and follow through. Everyone is looking for the silver-bullet, quick-hit way to get more leads and close more business. But let me tell you a little secret: Marketing and sales takes patience and persistence. Too many times I've spoken with professional services marketers who have tried out various marketing tactics and, after one month, claim they don't work.
Read This Month’s Miller Heiman Article: "Two Sure-Fire Actions that Help Close Sales"
Sales & Marketing Podcast
Harmonizing Your Sales and Marketing Departments
Sometimes Sales and Marketing departments are not exactly in sync. Hoover's VP, Jim Currie explains why it's important that they are. Listen to find out more.
Sales Workshops
Upcoming Sales Workshops
- 03/10/10
Strategic Selling
Philadelphia, PA - 03/23/10
Securing Strategic Appointments
Rolling Meadows, IL - 04/08/10
Conceptual Selling
Boston, MA - 04/14/10
Strategic Selling - Government
Cincinnati, OH
Sales & Marketing Video
Business Information Tips
Using Business Intelligence
Business intelligence is information that enables your sales and marketing organizations to find new customers, discover new opportunities with existing customers and target new markets effectively in a quickly changing business world. Successful sales and marketing organizations use Hoover's for:
- Lead Generation
- Use precise criteria to find qualified leads and develop effective lead-generation processes.
- Mailing Lists
- With extensive, accurate information on over 65 million companies, Hoover's makes it easy to build targeted mailing lists of sales leads online.
- Business Marketing
- Discover new opportunities, get a better grasp on the competitive landscape and target your business marketing programs.
- Business Search
- Hoover's free business search provides access to more than 40,000 companies, while subscribers have access to more than 65 million companies.
- Sales Leads
- Hoover's powerful, cost-effective online tools help you quickly and easily build accurate lists of targeted sales leads.
Archived Articles
- The Ten Commandments For Shortening Your Sales Cycle (Over Time)
- Four Tips for Tech-Enabled Prospecting
- SALES LEAD GENERATION: DOES YELLING HELP?
- Don't Complain - Create!
- The Dumbbells Cut Back...The Smart People Don't: The Upside Of Recession
- Steer Clear of Last-Minute Price Arguments
- Forgotten Leads: How to Find a Treasure Trove of Leads Hidden Within Your Firm
- Get Prospects to Help You Sell
- Fighting for Resources: Securing the Help You Need to Win
- Find the Floating Decision Maker
- GIT R DONE: Executing Your Lead Generation Plan
- Two Practices For One Great Outcome: Winning Results
- The Three Rs Of Service Branding: Reach, Recognition, And Reputation
- Do You Know What Your Customers Want?
- Get In Step with Your Customer's Buying Process
- Staying Top of Mind (Without Being a Pain In The Neck)
- Power of the Marketing Pyramid
- Wildly Worried or Happily Coasting?
- From Poor to Perfect: Launching a CRM
- Client Relationships That Product Results
- Cold Calling Works: You Just Do it Wrong
- Got Marketing? Align for enhanced Results
- 23 Questions You Should Ask When Building Your Marketing Strategy
- Sharpen Your Customer Focus Efforts
- Boost Your Close Rates with a Joint Venture Approach
- 80 Percent Syndrome: The Harmful Habit That's Hindering Your Sales
- Establishing Key Business Relationships through Online Social Networking
- Building Credibility With New Clients
- Boost Win-Rates Through Better Deal Management
- Are Your Sales Goals Sabotaging You?
- Increasing your odds
- Role-playing is an effective sales training tool
- Avoid Year-end Panic with Deal Reviews
- Generating Repeat Business
- Finding New Sales Prospects
- The changing environment of selling and sales management
- Creating a Budget and Sales Forecast
- Getting The Most From Your Direct Mail Campaign
- Secrets Of Successful Market-Research Studies
- Dead Lead or Follow Up?
are provided by our partner, AllBusiness.com Articles marked 
are provided by our partner, Miller HeimanFeatured Whitepapers
Deal or No Deal - Sales Mistakes That Turn Buyers Away
Regardless of the business development tactics you're using as a professional services provider-speaking, publishing, direct mail, email, referral programs, etc.-at some point every one of these tactics leads to the all important first (and possible second and third) conversation.(12 pages)
Register to download this whitepaper Sales Tip
The key to determining whether you are going to sink or swim is to Research, Plan, and Prepare.
Expand Your Network Of Prospects
With Hoover's Connect, you can find the prospects you need through a great network of people -- your own! Completely free!
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